Methodology of a research paper Example | Topics and Well Written Essays - 2000 words

Methodology of a - Research Paper Example basis for drawing the research methodology for the current study is the research onion model, which has been developed and proposed by Saunders as depicted below which reflects that highlights considerations for planning and implementing a particular research methodology initiating from review of possible philosophies supporting different course of research approaches, strategies, and data collection and interpretation methods available for business researches. Furthermore, the chapter also discusses the limitations of the adopted methodology along with the indication of the steps undertaken by the researcher to overcome them. Considering the objective of the study that is to present and discuss the planning carried by event management companies in Bahrain and challenges faced by them in the planning process in relation to the existing literature on the research topic it could be inferred that the outcome of the present study is of qualitative nature and would result in recommendations for event management industry participants of Bahrain. On the basis of this understanding, the research design drawn for the present study is based on a research philosophy referred to as the interpretivist paradigm (Smith, et al., 2009). This research theory supports examination of human experiences, exploring individuals’ perspectives or motivations, and interpreting the outcome of their actions or views. This therefore requires the researcher to understand and interpret the subjectivity and interaction of individuals which affect the behavior of individuals and their motives to take certain actions (Saunders, et a l., 2007). This implies that the present study examines the experiences of individuals involved in planning process in the event management companies operating in Bahrain and evaluating different aspects of planning as discussed in the literature review chapter of this report. The methodology associated with the interpretivist paradigm is of qualitative nature. The

How do companies use global strategy to gain competitive advantage Essay

How do companies use global strategy to gain competitive advantage - Essay Example It has been observed that conducting business in dissimilar regions of the world needs different strategies to be implemented which are to be followed for the better performance of the business. The competition between companies in the global market is quite severe and impacts the performance of the business. In this regard, it has been noted that it is significant for the companies to have a competitive edge over their rivals in order to perform effectively. In the present aggressive business world, every company aims to surpass the performance of other companies in order to build an impressive reputation amid the common people. It has been observed that gaining competitive advantage requires effective planning of strategies and extensive research about the market. In order to have competitive edge, firstly, it is important to understand the potential competition or competitors and their strength. In this competitive business world, it is important to properly manage the business in order to earn maximum success (Scholte, 2005). The essay would intend to present an elaborative explanation on the implementation and the importance of global strategy for operating in the international market. Subsequently, the essay would discuss about how companies can use the global strategy in order to gain competitive advantage in the international market. Global Strategy and Its Reason for Implementation in Business Global strategy can be defined or portrayed as a particular theory that shows about how to compete in the global market through standardisation of product and service on a worldwide basis. It has also been termed as the action plan for the companies to operate in different regions of the world. These are the strategies that are mostly used by big companies in their operations in many countries. It is useful with regard to gaining competitive advantage for the firms over their competitors in the global arena. These strategies are also defined as strategies that ar e developed for outside of own country. It has been observed that the success and failure of firms in their global operations depend on various aspects and global strategies are among them. There are certain key aspects that have to be considered while shaping strategies for global business. The tastes and the preferences of consumers will be differing between countries. The policy and business rules of countries might be at variance and the level of competition will also be different in various international markets. These factors will be crucial in the formation of effective strategies for global business. Furthermore, cost leadership is also among the vital aspect of global strategy. The objective of this strategy is to enable companies to become producer of lowest priced products. In this regard, the crucial technique to attain the aforementioned objective is to produce a large scale of product which facilitates the company to develop economies of scale. This aspect would be a c ritical part of the global strategy of companies in terms of operating internationally. It has been noted that global strategies are effective in gaining competitive edge over competitors in the international market (Peng, 2008). Competitive advantages are termed as benefits a company gains over competitors by presenting greater value to the customers, either through the